Reading Response, Heskett 7-8

The two chapters 7 & 8 named Identities and Systems respectively, didn't enthrall me much. Identities was about how companies, businesses, corporations etc. Can change their entire image and most often with that change comes new business motives as well. Still, I felt that all the content was fairly common knowledge which made the read a little hard to trudge through but none the less Heskett still manages to keep me interested in design. Chapter 8, titled: Systems, in short was about how the design of a process is created, used, and how effective it is. A common system referenced in the book was signage, most importantly roadway signs and bilingual signs. What I found most interesting, because I have even used it myself, is Dell and their use of the internet or telephone to let consumers "build" their own computer to desired specifications. Reading that chapter made me ponder what systems are designed that I encounter most in my life. If I understand it correctly, things like bus routes or even math formulas were concieved by someone.

Published with Blogger-droid v1.6.6